Meta is shutting down the Basic Display API. Here's what that means for Behold users.

Griffin Johnston  — September 30th, 2024
Instagram feed embedded on a website

Meta recently announced that it will be deprecating the Instagram Basic Display API in December of 2024. In this post we’ll explain what you’ll need to do to prepare.

Personal Instagram accounts are no longer supported

To start, it’s no longer possible to access a personal Instagram account via the official API. Effective immediately, newly connected Instagram sources must be Business or Media Creator accounts.

Luckily, switching from a personal account to a professional account is both easy and reversible. When you try to connect a personal account to Behold, you will see a notice, like this:

Just click “change” and follow the provided steps.

Existing personal accounts you have already connected will remain active until December. To ensure your feeds continue functioning into the new year, log in to your Behold dashboard, click the three dots next to a source and then Reauthorize in the popup menu.

If you’re already connected with a basic source to a professional Instagram account then just log in, reauthorize, and you’re all set.

Advanced sources got better

We’ve added support for connecting advanced sources using a Facebook Business Portfolio. Sources connected this way have a major benefit: They do not need to be reauthorized every three months 🎉.

There are a few steps, but a business portfolio is easy to set up. Just connect an advanced source through the Behold dashboard and follow the instructions in the Facebook authorization flow. Your business portfolio will need a Facebook page with the relevant Instagram account connected to it.

You will still be able to connect the old way by choosing Facebook User when connecting a source (see the image below), and existing advanced sources will continue to function as long as you reauthorize them before December.

And that’s it

I know sudden changes like this are a hassle, but we’ve tried to make the transition as easy for you as possible. And there are some real benefits to the new setup.

If you need help or have any questions, just send an email to support@behold.so — we respond quickly!

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