Privacy Policy
Updated June 19th, 2025
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from behold.so (the “Site”) and app.behold.so (the "App").
Personal information we collect on the website
We collect anonymous, aggregated data about visits to our Site to help us improve our services. We use a privacy-focused analytics platform that does not use cookies or any other client-side storage technology, and does not generate persistent identifiers. We refer to this automatically-collected information as “Device Information.”
We also separately collect your IP address, which is temporarily stored in server logs for the purpose of security and fraud prevention. We do not use IP addresses to “fingerprint” individuals, or any other analytics purpose.
Personal information we collect in the App
When you create a user account in the App, we record and store your email address. If you create an account with an oAuth provider such as Github or Google, we also may collect and store your name, and profile picture. We refer to this information as "Account Information.”
When you make a purchase or attempt to make a purchase through the App, we collect certain information from you, including your name, billing address, payment information (including credit card numbers), email address, VAT ID, and phone number. We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information, Account Information, and Order Information.
How do we use your personal information?
We use the Device Information that we collect to help us screen for potential risk and fraud, and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We use the Account Information that we collect to provide you with access to your account, and to provide our services. We may use your email address to deliver critical notifications regarding your account, and to provide you with product updates, information or advertising relating to our services. You may opt out of non-critical notification at any time.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
Sharing your personal information
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Third-Party Service Providers
Google Cloud
We use Google Cloud to host our Web App. We store logs and other personal information using Google Cloud services. You can learn more about Google Cloud and read its privacy policy at https://cloud.google.com/terms/cloud-privacy-notice
Cloudflare
We use Cloudflare to host our website, provide security, and collect anonymous analytics. Cloudflare may store and process your IP address. You can learn more about Cloudflare and read its privacy policy at https://www.cloudflare.com/privacypolicy/
Stripe
We use Stripe in our App to handle payment processing and billing. Stripe collects identifying information about the devices that connect to its services, including via cookies. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection and authentication. You can learn more about Stripe and read its privacy policy at https://stripe.com/privacy
Requesting deletion of your Instagram account data
We only store your Instagram posts and profile data while you are using it. When you delete a feed or disconnect an Instagram account from Behold, we immediately remove the data associated with it from our database. Likewise, you may delete your Behold account from the account settings page. When you do this, all of your Instagram platform data is permanently removed from our systems.
You may also email support@behold.so to request that we delete your Instagram account data. We will process your request promptly and will notify you once the deletion is complete.
Personal data
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please send an email to support@behold.so.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Please note that your information will be transferred outside of Europe, including to Canada and the United States. When we transfer your information outside of Europe, we do so in accordance with applicable law and rely on appropriate safeguards, such as Standard Contractual Clauses, to protect your information.
Children's Privacy
Our Site and App are not intended for or directed at individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete that information as soon as possible.
Data Security
We are committed to protecting your personal information. We implement a variety of security measures to maintain the safety of your data, including the use of encryption for data in transit (SSL/TLS) and at rest. Access to your personal information is restricted to authorized personnel only. However, please remember that no method of transmission over the Internet or method of electronic storage is 100% secure.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@behold.so