How to embed an Instagram feed on your website
Griffin Johnston — January 27th, 2024 
Potential customers want know that there are real people behind your business. Showing off recent Instagram activity is a great way to provide that critical social proof and increase engagement, while adding an attractive visual element to your website.
In this guide, I’ll walk you through a few different ways to include Instagram posts on your website, whether you’re an experienced web developer or don’t know your SASS from your elbow.
Embed a single Instagram post
Sometimes you just want to feature a single specific Instagram post, usually in a blog post or article. In that case the Instagram post embed feature is a great option, and might be all you need.
An embedded post looks like this:
To embed a post:
- Find the post you want to embed on https://instagram.com and click to open the post details popup.
- Click the three dots in the upper right corner
- Click “Embed”
- Click “Copy embed code”
- Paste the embed code anywhere you can add custom code snippets. All modern website platforms allow this in some form or other.
- For example, to add to a WordPress page, just insert a “Custom HTML” block, and paste in the embed code. That’s it!
Embed an Instagram profile
If you want to link to an Instagram profile and show a preview of the first few posts you can use a profile embed. You won’t have any control over presentation or layout, but you do get a simple embedded gallery.
An embedded profile looks like this:
To embed a profile:
- Find the profile you want to embed on https://instagram.com and click to open the post details popup.
- Click the gear icon in the upper right corner
- Click “Embed”
- Click “Copy embed code”
- Paste the embed code anywhere you can add custom code snippets.
Use an Instagram feed widget
To embed a full, customizable feed of Instagram posts from a user or hashtag, you can use a Behold JavaScript widget. Behold widgets are ADA and GDPR compliant, and offer advanced presentation and filter options. Perfect for displaying an embedded gallery of your most recent Instagram posts or a hashtag campaign.
Easy to integrate with any website platform, ecommerce store or even Klaviyo email campaigns.
To use a Behold widget:
- Sign up for a free Behold account
- Connect an Instagram source
- Add a widget feed
- Customize your widget, add mobile breakpoints
- Copy your embed code, and paste it wherever you can add custom HTML.
- More detailed instructions can be found in our docs
Here are a couple examples of what you can do with a Behold widget:
Build a custom API integration
Aside from our widgets, Behold offers an extremely simple way to access a JSON feed of Instagram posts, so you can build your own UI.
After creating a free Behold account just connect an Instagram source, create an JSON feed, and copy your unique feed URL.
Your feed URL will look like this:
https://feeds.behold.so/zFgp2Jbbk23Ovf1ZUOhqPop that into your browser or Postman.
More details can be found in our docs.
